Stormwater Management

Public Education and Outreach

The public education and outreach minimum control measure consists of best management practices (BMPs) and program elements that focus on development of educational materials designed to inform employees, contractors and the public about the impacts of stormwater discharges on waterbodies. Educational materials generally describe how these audiences can help to reduce pollutants in stormwater.


This Minimum Control Measure requires MS4s to develop and implement an ongoing public education and outreach program that describes the impacts of stormwater discharges on waterbodies, the pollutants of concern and their sources, and steps that contributors of stormwater and non-stormwater discharges can take to reduce the pollutants.


Target audiences who are in need of stormwater education and outreach must be identified and Oneida County's education and outreach programs should be tailored to the specific needs of each group. Such audiences may include but are not necessarily limited to: elected officials, employees (e.g. attorneys, planners, engineers, and highway crews), homeowners, and construction ccontractors.


The DPW is also required to develop measurable goals that are used to help gauge permit compliance and the effectiveness of the education and outreach program. Additionally, the education and outreach program should be kept current by conducting periodic reviews of the goals and activities to ensure that they remain appropriate and effective.

Selected Activities and BMPs:

To meet the public education and outreach program requirements, the Oneida County DPW has selected the following Best Management Practices (BMP's) and activities to ensure the reduction of all pollutants of concern in stormwater discharges to the maximum extent practicable.

Website Development

Description of BMP/Activity:
The development and use of this website, itself, provides the public, employees and contractors with educational information on all aspects of the Oneida County DPW's stormwater management program and meets many of the requirements associated with the public education and outreach program. For example, the pollutants of concern, potential sources of pollutants, waterbodies of concern, geographic areas of concern, and steps that can be taken to reduce pollutants in stormwater are specifically described in various sections of this website
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Single Occurrence (Includes Updates As Needed)
  • Implementation: Single Occurrence (Includes Updates As Needed)
Status - Program Development:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.

Brochures, Fact Sheets and other Printed Materials

Description of BMP/Activity:
Create and/or customize brochures, fact sheets and other printed materials for distribution. This information may include hard copy information and brochures, documents, articles, and fact sheets posted to appropriate sections of the website. A combination of general information as well as more audience specific brochures and fact sheets was developed.
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Library of Educational Materials

Description of BMP/Activity:
Established a County MS4 library at 690 Airport Road, Oriskany and an electronic on-line library that contains information specific to stormwater management and the County DPW's stormwater management program
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Target Audience Identification and Distribution Lists

Description of BMP/Activity:

Identifying primary audiences is important to ensure stormwater information, education and outreach is appropriately distributed. It is equally important to develop and maintain current contact lists for primary audiences within the MS4s jurisdiction. The Oneida County DPW (as part of the larger County electronic network) maintains e-mail contacts for all DPW employees.  Additionally, any contractors or consultants doing work for the county are asked to provide sufficient contact information.

 

Other audiences that are of concern to the DPW include those residents along County Roads within the MS4 designated areas.  Concerns, education and outreach efforts focus primarily on illicit dumping of materials into county stormwater systems and/or illicit discharges from failing septic systems.  It is recognized, however, that the Traditional MS4s in these designated areas (towns, villages and cities) are likely, and are the more logical entity, to provide educational materials to these individuals

 

 

Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Single Occurrence (Includes Updates As Needed)
  • Implementation: Single Occurrence (Includes Updates As Needed)
Status - Program Development:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Storm Drain Stenciling

Description of BMP/Activity:

Storm drain marking or stenciling involves labeling storm sewer inlets with painted messages or prefabricated plaques, warning people not to dump pollutants into the inlets. The messages are generally a simple phrase or picture to remind people that inlets and storm sewers systems connect to local waterbodies and that illegal dumping pollutes those waters. The benefits associated with this activity include increased public awareness - educating and demonstrating to the public the direct link between the storm sewer system and the surface waters to which it drains.

 

The Oneida County DPW will create a storm drain stenciling program for use at the Oneida County Office complex at 800 Park Avenue.

Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Single Occurrence (Includes Updates As Needed)
  • Implementation: Single Occurrence (Includes Updates As Needed)
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[X] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[X] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.

Workshops and Presentations

Description of BMP/Activity:
Oneida County DPW employees attend workshops annually to receive information and training regarding stormwater management.  Workshops typically focus on Best management Practices, Erosion and sediment Control, and hazardous waste storage and disposal.  The Oneida County Public safety Officer also provides relevant training to ALL county employees.  Additional stormwater management training seminars for employees, developers, contractors or local board members are typically provided by outside agencies and/or traditional MS4s.  Oneida County typically attends and/or co-sponsors such events.
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Measurable Goals:

Regulated communities are required to collect and report information about the development and implementation of their stormwater program. Specific information that the MS4 is required to collect is generally included in the Annual Report and may also be reflected in related Self-Assessments (as applicable). MS4s are also required to identify "Measurable Goals" that will help them evaluate accomplishments and progress over time. The following "Measurable Goals" have been specifically identified for this Minimum Control Measure:

  • Number of brochures/fact sheets (topics) developed
  • Quantity of printed material distributed
  • Number of individuals on distribution lists (Aproximately 40 Buildings and Grounds employees & 85 Public Works employees)
  • Number of webpage "hits"
  • Number of workshops, training seminars and/or presentations conducted or sponsored
  • Number of attendees at workshops
  • Number of storm drains stenciled
Program Accomplishments:

Activities and BMPs that have been accomplished to date for this Minimum Control Measure are included within the required MS4 Stormwater Annual Report form and Municipal Compliance Certification. Copies of these documents can be found at the following link (Annual Reports). Copies of various documents and specific products relating to this minimum control measure are included under "Related Documents".


A summary of the effectiveness of this program, associated BMPs, activities and an assessment of measurable goals can be found under the heading "Program Reporting and Effectiveness".

Other Related Documents: